Mechanisms for countering disinformation in the modern information environment: economic aspect

The article examines the economic mechanisms of countering disinformation in modern information environment. An analysis key factors affecting spread disinformation, such as incentives, market mechanisms, interaction between economy and media, well role technology this process, was made. On basis conducted analysis, recommendations were made regarding application particular, creation incentives for dissemination reliable regulation media market. Possibilities financial support public organizations factchecking, development literacy critical thinking among population considered. proposed recommendations, based on investigated factors, include expanding regulatory bodies controlling misinformation, creating effective monitoring compliance with standards advertising, promoting education literacy. In general, understanding their environment can ensure stability resistance space to disinformation. However, it is worth remembering that no approach universal, effectiveness may depend many particular dynamics. Additional research direction be aimed at studying different contexts, other technological solutions, impact misinformation social cultural groups. These studies make a significant contribution stabilizing